Profit Drivers

Streamlined Selling System 4.0

The Streamlined Selling System, 4.0 is Zurich’s comprehensive F&I sales solution consisting of thirteen individual modules. Following the Road to the Sale, this training takes both new hires and seasoned veterans through a well-defined, easil...

Course content

Lesson Step 1: The Meet & Greet

Meet and Greet: In these modules, the participant is introduced to the core concepts of Streamlined Selling System 4.0® and then focuses on the mechanics of a proper customer Meet and Greet.
- Module 1 - The Road to the Sale and Sales Pyramid
- Module 1 Assessment
- Module 2 - Best Practices: An Overview
- Module 2 Assessment
- Module 3 - The Customer Turnover
- Module 3 Assessment
- Module 4 - Meet & Greet and the Science of First Impressions
- Module 4 Assessment
Lesson Step 2: The Needs Assessment

In these modules, the participant explores the critical Step 2 of Zurich’s Streamlined Selling System® 4.0, The Needs Assessment.
- Module 5 - The Needs Assessment Part 1: The Trade Appraisal
- Module 5 Assessment
- Module 6 - The Needs Assessment Part 2: The Two Minute Drill
- Module 6 Assessment
- Module 7 - The Needs Assessment Part 3: The Customer Interview
- Module 7 Assessment
- Module 8 - Step One and Two: Lines 1-7 Skill Development
- Module 8 Assessment
Lesson Step 3: The Demo Ride

In these modules of Zurich’s Streamlined Selling System® 4.0, the participant is engaged in presenting and illustrating the need for the security that Zurich’s F&I products provide.
- Module 9 - The Demo Ride Part 1: The Different Learning Styles
- Module 9 Assessment
- Module 10 - Demo Ride Part 2: Worry-Free Driving and Building the Need
- Module 10 Assessment
- Module 10A - Demo Ride for Leases
- Module 10A Assessment
Lesson Step 4: The Product Presentation

In these modules of Zurich’s Streamlined Selling System® 4.0, the participant learns to present products in a manner that matches the customer’s needs.
- Module 11 - The Product Presentation
- Module 11 Assessment
Lesson Step 5: The Close

In the final step of Zurich’s Streamlined Selling System® 4.0, the participant learns to ask for the customer’s business and is introduced to handling objections.
- Module 12 - The Products Close
- Module 12 Assessment

Confirm Event Deletion

Streamlined Selling System 4.0

Course content